NY Tap Water (TAPDNY)
Set for the official launch in the summer of 2009 (now), TAPDNY is going to change the way we look at our bottled water. I mean think about it, what a brilliant idea. For years now we have been hearing about how in fact bottled water can actually be harmful for you and that it isnt really filtered all that well to begin with. And since New York has immaculately clean tap water, why not profit off of it. I have read online that this could potentially become “The Next Figi!”. That would be ridiculous. It goes to show people that a little creativity, good design, and social media, something so simple as selling tap water at a premium could become a HUGE success!
Ah, the honesty tactic.
Tap’d NY doesn’t need to be shipped from the mountains of Vermont, the Springs of Maine, or the rocky beaches of Fiji, which means that it is, actually, a comparatively green option.
— Wallet Pop
…see how a mix of ingenuity, honesty and balls is often the right recipe for a great product.
Tap’d NY isn’t trying to change the world… well, actually they are.
Here’s one more example of the Eat (and Drink) Local movement some have dubbed “Localvore.
Reference: Boing Boing / TAPDNY
